- Vidit Agarwal
- April 19, 2022
In an earlier blog, where we discussed the top industry trends to watch for UK accounting firms. One of the major trends is varied job roles. Accounting professionals are expected to take on consultants and advisors roles. This would not only be a strategic move to establish credibility and authority in the field but also be helpful to gain new clients.
According to a report, 80% of small businesses acquire new clients with blogs as one of the major marketing channels while 69% of companies employ their blogs as a leading lead generation process.
Having said that, it’s evident how important a blog can be for your accounting firm. Let’s dig deeper.
Improved search engine ranking: With the ever-changing Google algorithm, an extra hand to help with your on-page SEO is always beneficial. Search engines reward websites that share useful content frequently. While it’s not possible to change your website content dynamically, a blog can be your saviour, because it allows you to add and update content regularly.
Once you start adding fresh content to your website’s blog, search engines’ crawlers recognise your website as relevant, informative, helpful and interesting. But the process takes time. So you need to be patient and post new blog posts at a regular interval.
Build thought-leadership and credibility: Accountants need to rely heavily on referrals. But remember, before any referral prospect signs up with your firm, they check your website and your competitors’ websites for a comparative study. So, a blog can also offer you to stand out in your region.
Having a blog will help you gain trust and credibility. When the prospects see that there is enough interesting and free content on the website, they understand your professional competency and leadership. The more credibility, the higher chance of conversions.
Better relationship with clients and prospects: Let’s say a blog reflects your and your firm’s personality. When your potential clients land on your blog, they are to get an impression of how it’s like to work with you. So, your blogs not only need to be informative but also easy to understand.
Your blogs are to help businesses. They essentially may not belong to your industry. So, try to be as candid and relevant as possible to convey your messages to your audiences. For example, if you write a blog for construction companies in the UK, you can use the blog post as a reminder to complete a few steps before the year ends or use the blog post to offer suggestions and ideas to help their businesses grow.
Blogs like these will help you to get more queries and dialogue initiations from your potential clients.
