- Vidit Agarwal
- July 23, 2022
Social media is no doubt the modern version of communication mode for this world. Social media usage has taken over the world with almost 58.4% of people indulged in it. This amounts to 4.62 billion people around the world. The platforms are rich, easily accessible, and well used amongst the masses. As a result, it could not escape from the eyes of visionary people seeking an opportunity for expansion and spreadability.
Imagine the number of people and the lives that can be impacted with just one platform. In this globalised setup and well-established connectivity, social media seems to be the best way to bridge the gap between variables and bring them to work harmoniously.
There are various ways in which the inclusion of social media can help accountants with their work. Let us take a look at how worthy social media can be for making every time and energy invested count.
Finding the right audience/clients
Accountancy is not the fancy kind of stuff that can captivate people’s minds and become the the heartthrob of any nation, community, or group of people, given the complexity and the subjectivity of the matter.
Although, with a correct strategy, an individual can always find out the right crowd amongst the huge pool of people on social media. This is how social media helps, by making you visible to the people in search of solutions to their problems by showing them your problem-solving profile.
TIPS
- Make your profile strong.
- Showcase your previous work to let the people delve into your work's quality.
- Make ethical ways of tapping the right audiences.
- Widen your networking.
Acquaintance with your work
Social media can be a great platform to get people acquainted and know about your work and how you do it by being creative and more proficient in your ways of delivery. Being a huge and wide platform, it ensures that your profile is creative enough to get attention and simple enough to be easily comprehended by the general masses doing your work and profile more appealing.
TIPS
- Develop a what, when, how, and where for your work.
- Make your work easier to understand.
- Develop creative ways of indulging audiences.
- Instill curiosity about being creative and practical.
Reputation and marketplace
Reputation is an asset sought by not only eminent personalities but also by companies, organizations, and individuals. With a good PR team or skills, this is very easily achievable.
This process helps make a place in social media based on the quality and quantity of your services. The more your services are availed by people and liked, the better your reputation in your field will bed. The option of comment or public review allows positive criticism which must be dealt with carefully with advancements and consideration showcasing your hope for growth and eagerness of learning.
TIPS
- Make some room for improvement.
- Be transparent in your process.
- Responsiveness to the query is a desirable quality.
- Better grievance redressal mechanism.
- Adherence to Professionalism.
Pictorial Representation
Remember those good old days when the most pictorial books of all used to be our favorite because of how much the pictures made us want to read and understand. Similar is the process with understanding even.
In the later stages of life, written for the documentation but pictorial for understanding has always helped the comprehensibility of the general masses. Pictorial representation makes the process easier to understand and is far more indulging for people, especially beginners or first-timers. It is always appreciable and desirable to make a pictorial representation of what you want to convey to your people, making yourself much easier and clearer.
TIPS
- Create graphs, charts, and posters to make your work understandable.
- Include data to allow comparison.
- Give the reference to your work alongside the pictorial representation to give them an outlook of what and how you do.
Digital Marketing and Advertising Services
Are you a technical, artistic, managerial, or social person? Any of the above you maybe, but all of these skills need to pass the test of transferability. Transferability is when you collaborate your technical, academic, and artistic, and amalgamate them into something that is well streamlined and collaborated, thus eagerly put out on the social platforms for the promotion.
Promoting your work isn’t a bad idea and must be diligently followed if your work speaks volumes and can survive the competition. Engaging your followers or customers is crucial to their vision with weekly reports or daily posts.
TIPS
- Weekly reports help your customer build more trust and allow trackability.
- Ensuring some engaging tools such as a quick calculating board or an estimator.
- Easy download of the estimated results for free, making more inclusiveness and indulgent behavior intact.
- Providing some good free tips pumping curiosity into the customers.
